Sep 30, 2019
You WHAT IF to HOW TO: Digital Courses
We’re working our way through a new series on the podcast exploring the 6 different types of online offers - yep you heard that right 6, giving them a more concrete definition, talking about the pros and cons of each, what you can expect as far as marketing, overhead, and revenue. Basically all the things.
Today is all about digital courses. This robust information-based online offer gives your customer something they crave; a sense of mastery. This can be mastery of a single skill, mastery of a process or system.
There are TONS of pros to digital courses. They are hands-off, well organized, and lets you go as deep into a topic as you want and to cover all of the information.
Courses also come with a few drawbacks, so be sure to tune into the episode to hear them.
So let’s jump right in with a more clear idea of what courses are, how to market them, and potentially make them passive.
If you’re still deciding on your ideal online income stream, click here to take my new quiz and find out which one would work best for your values, work style, and entrepreneurial goals.