Jan 11, 2021
Did you know? Marketing and sales often get lumped into one
category, but they’re actually two very different things that serve
your business at differing points.
👉 Marketing the process it takes to ATTRACT buyers.
👉 Sales is the process of CONVERTING those buyers, of making actual money.
I’ve got the details on how you can inject cash into your business now, while still building a business that’s meant to last for the long haul. And how do we do that? Through two different approaches: Hunting versus Farming
We talk about all of this (using too many sports analogies), and how to best balance the quick wins and sustainable practices in this Empathy Rising episode.
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