Feb 25, 2019
There’s no getting around it, in 2019 you need a website. The Yellow Pages are extinct. Even if you give out a business card, it goes straight into someone’s purse or wallet. Even if they are trying to remember your address or check your business hours, they are pulling out their phone and looking you up online.
But, if you’re gonna pay for a website, you want it to be an asset for your practice, and you want to earn a return on that investment.
The truth is, your website is one of
the marketing features of your practice that has the most
potential. It’s a resource for clients at all hours, allows you to
take advantage of both push and pull marketing, and is an online
home for existing clients and followers.
I think most people get overwhelmed here because the potential of a website is so great, that they think they have to capitalize on every single website strategy to be effective, but the truth is, you can narrow in on ONE or maybe TWO until you feel like you’ve got them down and then slowly branch into the others.
The lack of education, or more likely, the plethora of unorganized information, leads a lot of therapists to make some simple mistakes with their website. So let’s dive into the seven most common mistakes I see on therapy websites and how to fix them. Cause once you make these tweaks your website will turn into a client converting machine.
Ready to create your FREE Heartfelt Homepage? Click here to join me and your colleagues for this really cool community building event starting March 18th: bit.ly/therapy-homepage