Should Every Blog be a Marketing Asset

Feb 4, 2019

Doing the same thing over and over...

can start to get really freaking boring.

And when you’re writing a different version of the same 2000 words on a weekly basis, blogging can start to feel like a chore rather than an enjoyable way to market your private practice.

Now, while I’m the queen of type-A structure and systems, I do agree that incorporating variety into your blogging strategy is a must. First, it keeps you from getting bored. And it also allows you clients to binge on the content you’ve created and start to get a clear sense of what it would be like to work with you.

But does every single, solitary blog post you write have to be a marketing asset?

On this episode, I talk about the five types of blog posts that work really well for a therapy practice, how to make sure you have variety on your blog, and share whether everything you write has to have a pre-defined purpose.

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